Eight avoidable mistakes was all it took to start the perfect storm that saw this hugely successful business fail on its 20th Birthday.
How's that even possible?
Many business owners shake their head as they are making some of those mistakes, some shake all over as they are making them all. This is a story, my story, a true story, a horror story, do NOT make it your story.
"That's a question I get asked a lot, first let me explain that every mistake I made was 100% avoidable. In isolation, none of these "mistakes" would have been anything more than an inconvenience, collectively they started the "Perfect Storm".
What I never realised until much later was the fact that the SUCCESS of the business was masking the errors I was making. It's difficult to look in the mirror and say, "I'm doing all this wrong" when there's an Aston Martin and a Helicopter sitting outside... but I was, and I would later pay a hefty price for that - a price I continue to pay until this day" - Stuart Mason, How To Wreck Your Business.
Today, I help business owners like you avoid those mistakes, they are rarely obvious. Very few of us make mistakes knowingly, it's the not knowing that wrecks your business.
The next chapter in the "How To" series takes all those valuable learnings and brings them together in one workbook. This is a living, breathing workbook, so get ready to take tons of notes. Ten chapters packed full of high value content to drive you and your business forward.
This isn't a book for reading and forgetting, this is a book for action and DOING.
You could read every "Success Book" in the world and still not replicate the success of the author. What worked for them, may not work for you.
This book is slightly different, follow the same path, and the same result is virtually guaranteed, it's why every business owner needs to read this book.
Avoiding failure is the true route to success.
"The workbook has been a superb RESET for us. We knew the answers, we just weren't asking ourselves the right questions".
“This year we have seen the best Q1 EVER - despite the Challenges of Covid and it's all down to using the Piranha Planner for our Marketing - WHY were we not doing this?"
"We were so close to losing our business before we read this book and gave ourselves a serious reality check - it's a must read to be honest"
“We were all over the place with our marketing and had no idea what was working and what wasn't. Now we spend LESS and achieve DOUBLE. I would never have believed it.”